Employees of cell network carriers tend to be pretty familiar with smartphones, but not necessarily all phones. This leads to extremely biased dialog as they suggest their phone to everyone who walks in the door. The problem is that smartphones aren't a one-size-fits-all type of purchase. The people in the greatest need of tech advice get told to purchase a phone that may not be right for them. I have seen it happen several times, and once a person is convinced to buy a phone they will defend that purchase to the death to avoid feeling mislead.
This results in discomfort or malcontent for the phone, and then the user doesn't get to enjoy the phone as they rightfully should after spending that kind of money (monthly and/or up front). It is insulting to the customer, but if they don't know other phones that could more closely meet their needs exist, they'll never see how they've been wronged. Ok, enough of the rant, onto advice.
This article would be extraordinarily long if it were complete, but there are some key points that I'd like to mention.
Don't Get Blinded by "Features"
This point is the most important, and hands down the one that most people fall for - especially when you've got a salesperson telling you that you need phone X because it has the biggest screen, fastest processor, most apps, near-field communications (NFC), or any other feature they point to. This isn't to say these are to be avoided, these features are fantastic, but they aren't all fantastic for every consumer, a fact often overlooked.The critical piece for the customer is to focus on what they need from their phone, how they plan to use it, and focus on how they can achieve this by prioritizing features. This takes a custom approach for the salesman to understand the user and guide them toward the right purchase for them. It is more time consuming and I have never seen a carrier store employee take the time to do this.
Considerations to make before committing to a purchase...
Screen Size - Things to consider here are what you'll do on the phone (movies, reading, games might warrant more screen space), but also how it affects the size of the phone. How big are your hands, can you reach the far corner when you're holding it with one hand?Camera Quality - For many, the camera on smartphones has replaced the point and shoot we used to carry around. Do you have kids or puppies that move quickly? Make sure to check review on how quickly the camera snaps shots, how quickly the app opens, and how the quality compares. The built in sharing supporting your favorite social network (or Shared Photo Streams for iOS users) is a plus.
Battery Life - This is important, but more for some than others. Those with desk jobs and 10 chargers laying around might not consider this as critical as those on job sites for 2 days at a time.
Apps - As far as phones go, Android and iOS both have more than you'll ever need for apps. Windows Phone and BlackBerry might not.
"Open" vs. "Closed" - Don't get fooled... I cannot tell you the number of people that I've heard rag on iOS for being "closed" or praising Android for being "open" and NOT be able to back it up with an example of how this was actually a problem for them. There ARE pros and cons for each, but the guy at the Verizon store telling you an iPhone is "closed" (and they all do in my experience) means nothing to the vast majority of people. Before you commit, talk to someone with each platform you're interested in and ask them how they do X or solve problem Y. The odds are very good you'll find satisfactory (or even enjoyable) solutions on every single platform. Note: This is in reference to "normal" tasks from non-tech savvy users. There are examples where this simply doesn't hold true.
Extended Screens - Your smartphone isn't just a smartphone anymore. It is a hub for your life and can be used to broadcast to your TV, stream music to wireless speakers, print (haha, who the hell prints anymore?!), or seamlessly share content. For $99 any iOS device can stream video/audio to an Apple TV. Google is reportedly working on an "open" alternative to that. iOS devices have Shared Photo Streams that shares photos seamlessly via iCloud. These are just a few examples, it is worth considering how well your new phone will integrate with the technology you already have or want to get soon.
Price - Price is a factor to almost everyone, but will you kick yourself for saving $30 and being miserable (or even inconvenienced) for the next 2 years? Sure a toy today has a great deal of appeal, but what if you save up for 4 more weeks and get your dream phone?
Understanding 4G - Not all 4G is the same, and carriers are anything but straightforward with you (unless you meticulously read the fine print). Here's a guide to understanding 4G - Understanding when "4G" isn't 4G.
Accessory Market - How good is the accessory market, and do you need many? People who drop their phones a lot will need a good rugged case, some phones have very few (if any) rugged case options available. Do you need a charging cable everywhere you turn? Are they easily (and cheaply) available? How about a dock for your alarm clock?
